Healthy Leaf is a locally owned business making healthy snacks for a young, fun loving audience, so the packaging had to reflect that. A system of gradients was created to give each product and flavour its own identifying feature whilst ensuring that all the brand's products are still immediately recognisable as Healthy Leaf.

 

Taking inspiration from Japanese packaging design methods, the decision to show the ingredients or flavourings and the product itself on the packaging was made so that anyone browsing the shelves of their favourite supermarket immediately knows exactly what they're getting. These product photos were all taken by myself specifically for the project, with dedicated lighting and staging being set up.

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No generative AI was used in the design or creation of this project.